By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!
For reference, here's a still of this week's whiteboard!
The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and
Editor's note: Happy 4th of July! We're off observing our Independence Day, so we decided to celebrate with a non-SEO Whiteboard Friday.
From the undeniable class of a full windsor to the (all too common) mistake of letting our underwear become accidental outerwear, today's modern marketers are prone to some very easily solveable fashion faux-pas. On this Independence Day, we take a quick break from discussing the online world and bring you a whiteboard video on the lighter side. Enjoy!
For reference, here's a still of this week's whiteboard!
We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there's still plenty outside our field who try to "boil SEO down" to a naively simplistic practice - one that isn't representative of what SEOs need to do to succeed. In today's Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is.
For reference, here's a still of this week's whiteboard!
When ranking for incredibly competitive keywords just isn't a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today's Whiteboard Friday, Rand explains just what that means and how to go about it.
For reference, here's a still of this week's whiteboard!
